Fortune magazine reports that Apple Senior VP for Industrial Design Jonathan Ive (famous for his stunning concepts for the iMac, iPod, iPhone, etc.) assisted in the design of WALL-E's true robotic love, EVE.It's been known for some time that there was co-operation between the two sister companies for WALL-E, but these are really the first details about the relationship. Fortune calls EVE the result of "the first design collaboration within Steve Jobs' culture-shaping Apple-Pixar-Disney axis."
Editor-at-large Richard Siklos writes that it all started with a phone call from director Andrew Stanton to Steve Jobs, who sent Ive to consult for Pixar. If you're familiar with Apple, Jobs, and Ive, you'll know this type of thing never, ever happens.
Ive, who is notoriously private, consults for no one else in any industry. His work at Apple has been likened to that of the most covert of government agents. The guy is the James Bond of the consumer electronics industry (and has a CBE from the Queen to show for it).
Even Ive's consulting at Pixar had its limits. Stanton tells Fortune that he "couldn't even really allude to where the future of technology was going..." A bit surprising, considering Jobs' trust for the folks at Pixar. But then again, not that surprising.
So definitely expect to see Ive listed in the Special Thanks section of the WALL-E end credits.
Even Ive's consulting at Pixar had its limits. Stanton tells Fortune that he "couldn't even really allude to where the future of technology was going..." A bit surprising, considering Jobs' trust for the folks at Pixar. But then again, not that surprising.
So definitely expect to see Ive listed in the Special Thanks section of the WALL-E end credits.
Read the article in its entirety here.
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1 comment:
Just another case of Apple getting more credit than it is due:
According to Andrew Stanton:
"Pixar designers were running design ideas by Ive for Eve, all he would do is nod his head yes or no, as to whether or not he agreed. "Apple is so proprietary and so secretive that he couldn't even really allude to where the future of technology was going," said Stanton. And Pixar is a company which Jobs owns a stake in. Kinda creepy if you ask me."
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