To coincide with this weekend's Comic-Con in San Diego, at least one elevator at a local hotel has been wrapped in a cool Up flying-house-and-clouds theme, reports /Film, which has three pictures of the advertisement.
The inside of the elevator doors bear the tagline GO UP! 05-29-09 –May 29, 2009 being the film's release date.
*On Saturday, Comic-Con attendees will be getting their chance to enjoy an exclusive 'first look' at Up. Check back here Saturday evening for all the latest to emerge from the show.