Steve Jobs obit accidentally published

Only picking this up 'cause real news has been hard to come by lately...

Financial news and data services company Bloomberg accidentally published through its wire service yesterday afternoon a 17-page (!) obituary for Pixar co-founder and current Apple CEO Steve Jobs.

The error apparently occurred while Bloomberg was updating some of the information contained in the obit, one of many pre-written by news organizations. Jobs thus joins the elite club of people who's "death has been greatly exaggerated" –to quote Samuel Langhorne Clemens, aka Mark Twain, the most famous victim of a premature obituary. Naturally, the obit has since been retracted and removed by Bloomberg, but not before media gossip blog Gawker.com made a copy. Very, very disconcerting to read.

Anyhow, to start a conspiracy theory here, I'd like to know who exactly pressed the send button "accidentally" and do they, their spouse, or any associates have connections to some shady hedge fund manager looking to get an after-hours deal on Apple stock?...