With just under 45 days left until Up debuts in North American theatres, the publicity effort for the film is now rapidly gaining momentum.Last week, Disney PR sent out the invites for the press day at Pixar's Emeryville studios, as well as for the press screenings at The Walt Disney Studios in Burbank taking place early next month.
The first screening of the complete movie (sans credits) for members of the general public happened this past Thursday in Minneapolis, Minnesota. Euan Kerr of Minnesota Public Radio's film blog Movie Natters brings a fine account of the screening of the "at times quite breathtaking" picture, particularly the very heavy security measures that surrounded it.
Other reports are beginning to leak online, on sites like Twitter, and they are, unsurpringly, overwhelmingly postitive. /Film conveys one Twitterer's thoughts: "...Pixar has done it again. I cried like a baby during Up."
Needless to say, this is all very exciting, and hopefully marks the end of the unusual news drought we've been experiencing over the last while.

24 comments:
Wow. So are you going to Emeryville to see the movie? Glad theres finally some news after a very slow week! :)
The invitation arrived in my inbox Thursday and I had to decline do to work. I know. Ahh! :(
The good news is I should be seeing the movie early in May --before you!
WOW!!! Early May? Has this been confirmed?!? THAT IS SO COOL!!! :)
i envy you, mike! (not really, just kidding!) so you turned down a free trip to pixar? how did tpb get to be so reputable?
There's a very decent chance I see up later. If I make it, I'll let everyone know how it was, if they want me to.
Wait, am I missing something? How are you going to see the film in early May if it only opens at the end of May?
I Love Pixar: Advance press screening. Like last year with WALL-E.
Oh! So you'll be meeting Pete Docter?
Unfortunately, I've been told he's not coming to T.O.
That's too bad...I'm just wondering how long was the interview with Andrew Stanton last year?
Of course! They're all impressed, and it's not surprise, naturally. Those wall-street-crazies have clearly ignored Pixar's history of success and their incredible creativity and talent.
You show 'em, Carl and Russell! .. and Dug and Kevin of course.
I Love Pixar: It was a roundtable.
Oh, okay! So how long did the roundtable go on for?
No more than half an hour, if I remember correctly.
Oh, okay, thanks! So just how early are you seeing Up? I look forward to your review!
TPB has really taken off, eh Mike? Wow. Early May. Are we talking first or second week? Or do you even know yet?
When they have these super early previews of a movie, like you went to for WALL•E, is it strictly for press, or are there contests to win tickets?
Can be both. WALL-E was press only, no guests.
Cool! So how many people were at the screening? It couldn't have been a full house!
So is TPB automatically on a list to go to these things? Or do you have to ask them if you want to attend?
A bit of both, you could say.
Uh, okay! So you just call up Disney and they send you tickets in exchange for a review! Just like the newspaper!
there are screenings in some places in April...
so mike gets to go in april, and i have to wait for may. :'( oh well, i'll be there as soon as i can.
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