Up's Carl Fredricksen graces the latest cover of Hear the World, the magazine of hearing aid maker Phonak's hearing loss awareness initiative.A PDF of the cover article, explaining Carl's 'agreement' to becoming the latest 'celebrity ambassador' for the cause, can be downloaded free of charge at the magazine's website.
Fredricksen is the first fictional person to appear on the cover. Previous celebrities who have taken part include Plácido Domingo, Lindsay Lohan, Rod Stewart, and Maggie Gyllenhaal.
(via Total Film)

4 comments:
This is great! Definently something I should show my grandpa after he sees this film on Thanksgiving. He and my grandma remind me so much of Carl and Ellie. They've had a long loving marraige, they love kids, and my grandma had a stillborn sister when she was a little girl.
Carl Fredricksen endorsing hearing loss magazines is even better than him using Aflac insurance to pay for all those balloons.
Wait! I just remembered - Mike Loves the Aflac duck!
This is genius! It's amazing to see Pixar characters on the covers of magazines... reminds me of back in the good ol' days when Disney could do that, and often. Now everyone's in this little stupe that "animated stuff is only for kids". Bah humbug.
変わってるって言われるけどわりといい人だよ(笑)!!お笑い好きな人だったら話盛り上がりそうだねO(≧▽≦)O 色んなことに興味深々でおっちょこちょいだからそばで支えてくれる人募集中σ(゜-^*)自分の年齢的に年下の男の子はアウトだからごめんね(*_ _)人 u-3-ummm52@docomo.ne.jp
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