
With just under 45 days left until
Up debuts in North American theatres, the publicity effort for the film is now rapidly gaining momentum.
Last week, Disney PR sent out the invites for the press day at Pixar's Emeryville studios, as well as for the press screenings at The Walt Disney Studios in Burbank taking place early next month.
The first screening of the complete movie (sans credits) for members of the general public happened this past Thursday in Minneapolis, Minnesota. Euan Kerr of Minnesota Public Radio's film blog Movie Natters brings a
fine account of the screening of the "at times quite breathtaking" picture, particularly the very heavy security measures that surrounded it.
Other reports are beginning to leak online, on sites like Twitter, and they are, unsurpringly, overwhelmingly postitive. /Film
conveys one Twitterer's thoughts: "...Pixar has done it again. I cried like a baby during
Up."
Needless to say, this is all very exciting, and hopefully marks the end of the unusual news drought we've been experiencing over the last while.