Tuesday, March 16, 2010

Dolby to debut new audio format with Toy Story 3

At ShoWest in Las Vegas today, Dolby Laboratories announced a partnership with Pixar and Walt Disney Pictures to deliver a new audio format, Dolby Surround 7.1, in select theatres with the release of Toy Story 3 on June 18.

Says the press release: "Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2-D and gives content creators control over audio placement in a theatre when mixing 3-D movies. The ability to compose audio with visual elements of 3-D allows content creators to immerse the audience deeper into the movie with dramatic realism."

Dolby is demonstrating the format at the trade show using a demo reel of clips from past Pixar movies featuring the discrete 7.1 mix. But Toy Story 3 will be the first-ever feature released with a sound track mixed in this advanced format.

ShoWest is of course the site of the earliest screening of '3' and attached short film Day & Night. Reports from the screening, set for 11:15 AM local time (minutes away at time of publishing), are sure to emerge later on in the day, so stay tuned.


Anonymous said...

Does that mean we will be able to read reviews for it later today

Kyle said...

Chances are they wont be allowed to talk about it yet.

As for the sound thing, why are they acting like 7.1 is a new thing?

Matt said...

Because it's 7.1 discrete. It is a new thing.