Warner Bros. Pictures Group president Jeff Robinov announced on Monday that the group includes names like Phil Lord and Chris Miller (co-directors of Cloudy with a Chance of Meatballs) and Nicholas Stoller, writer and executive producer of The Muppets.
As Variety comments: "Despite its history as home to the Looney Tunes characters, Warner Bros. has been relatively light compared with rivals in producing animated fare over the past decade."
The studio has suffered flops and "middling results" such as 2003's live-action hybrid Looney Tunes: Back in Action. It's biggest hit of late was Happy Feet in 2006, which brought in $384 million in worldwide grosses.
The Lego Movie (also known as Lego: The Piece of Resistance), written and directed by Lord and Miller, will be the first feature to emerge from the new creative group. It's set to project on February 7, 2014.
Future projects include Storks in 2015, to be directed by former Pixarian Doug Sweetland; Smallfoot, helmed by Despicable Me writer Sergio Pablos; and features based on the Looney Tunes' fictional Acme Corporation and famed Tower of London ravens.