weekend numbers are in and Turbo did not do well. Despite playing on over 3,500 screens, DreamWorks Animation's snail tale made only $21.3 million at the North American box office, one of the poorest openings ever for a DreamWorks film.
Turbo seemed to have a lot going for it, at least when it came to getting boys into the theatre, but these days an animated film really has to reach a wider audience, especially the young adults who boosted the opening weekends of Monsters University and Despicable Me 2.
The consensus was that Turbo was geared towards younger kids and its underdog racing story wasn't as attractive as the familiar comedy of MU or Gru's Minions. (DisneyToon's Planes faces similar danger in a few weeks, although it is built on Pixar's massive Cars franchise.)
Turbo also came near the end of a long season of animated releases—have you lost count too?—and cash-strapped parents may have finally found their limit, taking the market to its saturation point.