Monday, July 22, 2013

Why Turbo Didn't Win Box Office Race

The weekend numbers are in and Turbo did not do well. Despite playing on over 3,500 screens, DreamWorks Animation's snail tale made only $21.3 million at the North American box office, one of the poorest openings ever for a DreamWorks film.

Turbo seemed to have a lot going for it, at least when it came to getting boys into the theatre, but these days an animated film really has to reach a wider audience, especially the young adults who boosted the opening weekends of Monsters University and Despicable Me 2.

The consensus was that Turbo was geared towards younger kids and its underdog racing story wasn't as attractive as the familiar comedy of MU or Gru's Minions. (DisneyToon's Planes faces similar danger in a few weeks, although it is built on Pixar's massive Cars franchise.)

Turbo also came near the end of a long season of animated releases—have you lost count too?—and cash-strapped parents may have finally found their limit, taking the market to its saturation point.

24 comments:

Anonymous said...

and well, it just didn't look very good.

Keith said...

For my part, I just thought it was a ludicrous story idea. And this is from a guy who cheerfully enjoyed watching the Minions wreak havoc.

william said...

ripoff of cars

Anonymous said...

It doesn't actually have anything going for it. Rehashed story, mediocre character design, lame premise. Nope, not going to the theater.

Chris Etrata said...

It had the dreamworks name as an advantage and THAT's IT!! The story, characters, setting was ripped off of Ratatouille and Cars. A terrible release date thrown in and off course more people prefer minions over snails.

elephantmarchblog said...

I think underdog fish out of water stories have always existed and always will: whether it's done well or not I can't say in this case as I haven't seen it. Though yes, a story about pursuing your dreams in university is much more universal then indie racing. I think This blog owner's article speaks most accurately of why it failed

Name said...

This brings up a question i've always wanted to ask...

Mike, what is the worst animated movie you've ever seen?

Mike Bastoli said...

Epic or Fantastic Mr. Fox.

Anonymous said...

Fantastic Mr. Fox? Worst ever?! Oooookaaaayyy...

It's nowhere near the wretchedness of Home on the Range, Chicken Little, Shark Tale, The Wild or countless other crappy animated movies. Weird choice.

Alexandro Fantino said...

Are you out of your blogging mind David Michael Bastoli?! Why Fantastic Mr. Fox?! You've really made me curious...

Anonymous said...

Now I can't judge the actual movie having not seen it, but the premise of a super-charged snail entering an Indy 500-type car race seems so infinitely trite that I actually snorted with derision when I first saw the trailer.

Tyler (AmishParadise27) said...

Really? Fantastic Mr. Fox? Really? I loved that movie!

Jordan said...

Okay, Epic I can understand, but FANTASTIC MR. FOX?!?!? Worst animated film you've ever seen??! Excuse me? That film is NOT a bad film. It might not be amazing or outstanding, but it is definitely better than a lot of other crappy animated films. Now you need to write a blog post/article about what you found wrong with Fantastic Mr. Fox so we can understand what your thoughts are.

Mike Bastoli said...

Sorry for taking so long to moderate/approve comments.

Fantastic Mr. Fox just didn't appeal to me. Grotesque character design; smart-alecky dialogue, very little 'heart'. It's the exact opposite of a good Disney or Pixar movie.

Jordan said...

I'm sorry that you didn't like FMF, but it's not the "worst" animated film ever. Surely there are other films you like less than it?

Alexandro Fantino said...

You sparked commotion, Mike!

I think precisely because it's so different, it feels so fresh to many of us. Then again I hated Rango, so who am I to judge.

Tyler (AmishParadise27) said...

While Fantastic Mr. Fox may not have had a lot of heart, I disagree. I kinda liked the character designs. Mr. Fox looked quite suave. Yeah, Ash was a little bit of a brat, but he was funny. I guess it's just because I am a fan of Wes Anderson's work, and yes it wasn't a Disney or Pixar film, but it doesn't need to be. The film doesn't have to be tied down to that. I love animated films that are willing to be more daring, and Mr. Fox delivered it in spades.

Anonymous said...

LOVE Rango. Just had to throw that in there.

Jordan said...

Alexandro, oh no! You hated Rango? I loved that film, especially its photorealism and music!

Tyler (AmishParadise27) said...

Rango is pretty awesome.

Tyler (AmishParadise27) said...

I would say one of the worst animated films I ever saw was Shark Tale. Can we just all agree on that?

Anonymous said...

Fantastic Mr. Fox is a great movie. ( In My opinion)

elephantmarchblog said...

Saw Turbo: I felt not only was it familiar in it's premise and formula, somthing Pixar/Disney is often accused of falling into the trap of, but it was also bad in it's timing and pacing was off, and really missed the mark in spots that should have been very brisk and self explanatory.
And on a more personnel note: good GOD Van nuys is a depressing place

Name said...

Sorry for opening a can of worms Mike! Didn't entirely think that through...

I will say that Top Cat: The Movie is the worst in my opinion.

Or if you want to count Cool World...